the token "Santa" (and "santa") when it begins a California place name such as Santa Rosa, Santa Cruz, Santa Monica or Santa Barbara, with weaker activation on the following city-name tokens.
The word "Santa" (including variants like "santa", "SANTA", and "Santa-"), mostly as the first part of California or New Mexico place names such as Santa Cruz, Santa Rosa, Santa Monica, Santa Fe, and Santa Barbara. It also appears occasionally as the Christmas figure. It shows up in many kinds of text, including spam and dating-site text.